Sustainable is Good : Every Man Jack Redefining Men's Grooming Products

Michael Rutchik of Mudhaus was placed in charge of the graphic design of all Every Man Jack packaging. Rutchik created the identity for Method and was the perfect person for the job. Viola wanted something that was ?clean, modern and had a splash of color.? He was inspired by several ?really cool modern barbershops,? and got the idea of employing a wood grain from these classic masculine interiors. Rutchik incorporated the idea into an identity for the brand.

I have seen the Every Man Jack grooming products at Target for a few weeks now. I am a faithful user of Neutrogena For Men, and have used it for at least the past 3 years or so. I was really disappointed when they changed the package design from clean white and blue bottles to the gross looking sparkle gray and blue bottles. Also I have found that it is starting to become harder and hard to find some of the main components of the Neutrogena For Men line. One item that I dearly miss finding in my area is the Neutrogena For Men Shave Cream. Anyways back to my intended post. I finally picked up one of the Every Man Jack products. I'm not to sold on the name, but found the design of the packaging interesting. I greatly admire the new package designs I keep seeing on store shelves. One example being the Method line. These products become apart of your decor of your inhabitants instead of being just another product on your counter top. I'm not totally digging the design of Every Man Jack, but find it an interesting step in the correct direction, especially for men products, which are usually left in the dark. I mean the Gillette bottles and to an extent Old Spice Sport ads have got to go. Zappy lines, car paint primary colors, and moving at the speed of light graphics have got to go.

Anyways I'm going to give the Ever Man Jack Face Lotion a whirl and see how it is.