Beth Kapp

Hello!

Headshot of Beth Kapp with trees in background

Since 2003, I've worked in business communications and have helped organizations meet their goals and communicate effectively. I'm adding new skills as a web development student. I'm also a mom, graphic designer, community volunteer, world traveler and sports fan.

Resume and LinkedIn Profile

Please download my resume.

Find me on LinkedIn.

Skills

WordPress website management, Google Analytics and social media management

I use HTML, CSS and a content management system to update and manage WordPress website (since 2013). I create, publish and analyze results for digital content. Results: Managed redesign of the company website that launched on time and on budget ($45,000) in 2013. Marketing efforts have increased website traffic 143% since 2013.

Content strategy and creation

I write, edit and design a broad range of materials: blog posts, advertisements, website content, email blasts, social media posts for five accounts, collateral materials, proposals, presentations, annual report and more. Results: Proposal win rate was 41% in 2018.

Event planning and media relations

I led a three-person team that planned an annual conference, the company’s biggest marketing effort, and coordinated media outreach. Results: In 2018, attendee satisfaction surveyed at 92% very satisfied and 92% very likely to recommend event. Coordinated interviews or story placement with Wall Street Journal, Kansas City Business Journal, Indian Country Today Media Network, High Country News, Novogradac Journal of Tax Credits and more.

CliftonStrengths

  1. Learner
  2. Responsibility
  3. Achiever
  4. Discipline
  5. Developer

Tools and Technology

  • Adobe Creative Suite
  • WordPress
  • Google Analytics
  • iContact (HTML)
  • Salesforce
  • Meltwater
  • Asana
  • Zoom
  • Prezi
  • Microsoft Office Suite

Professional Experience

  • Special Projects Coordinator, Travois, 2020-present
  • Communications Director, Travois, 2008-2020
  • Communications Manager (promoted from Communications Coordinator), Kansas City Art Institute, 2005-2008
  • Manager of Media and Community Relations, Kansas City Comets, 2003-2005

Education

  • Web development student, Johnson County Community College, 2020-present
  • Certificate in Digital Desktop Publishing, Kansas City Art Institute, 2007-2009
  • B.A. Journalism and Mass Communication and B.A. Spanish, University of St. Thomas, 2003 (cum laude)